Choose Page load so you're able to count conversions when customers visit the conversion page, such as a confirmation page for a purchase or sign-up. Next to "Event snippet," select whether to track conversions on a page load or click. If you've already implemented the global site tag on all pages, choose "The global site tag on all pages was installed already when you created another conversion action in this Google Ads account." Move on to Tag Setup and "Install the tag yourself" to see the code. As a reminder, you'll need to add 2 code snippets to your website: the global site tag and the event snippet. Learn more about the "Include in 'Conversions'" setting. You might want to uncheck this setting if you use Smart Bidding, and you don't want to include this particular conversion action in your bid strategy. If you uncheck this setting, data will still be included in the "All conversions" column. The window can 1 to 30 days.Ĭlick Include in “Conversions.” This setting-selected by default-lets you decide whether or not to include data for this conversion action in your "Conversions" reporting column. Select how long to track view-through conversions from the drop-down. Learn more about conversion windows.Ĭlick View-through conversion window. Select how long to track conversions after an ad interaction from the drop-down. ![]() This setting is best for sales, when every conversion likely adds value for your business.Ĭlick Conversion window. Next to “Count,” select how to count these conversions.Įvery. Later, when you add your conversion tracking tag, you’ll need to customize your tag to track transaction-specific values. Use this option if, for example, you’re tracking purchases of products with different prices. Use different values for each conversion. Next to “Value,” select how to track the value of each conversion. Use “Purchase” in order to track donations on your donation page. The category allows you to segment your conversions in reports, so you can see similar conversions together. Next to “Category,” select a description for your conversion action from the drop-down. Next to “Conversion name,” enter a name for the conversion you’d like to track, such as “newsletter sign up” or “wedding bouquet purchase.” This will help you recognize this conversion action later in conversion reports. In the upper right corner, click the Tools icon, and under "Measurement," click "Conversions." This is the same process for both Mobile and Desktop Websites.Įnsure the specific account has a properly functioning website that is able to be edited with the conversion tracking tag. For example, you could add the code to your purchase confirmation page. ![]() To use Google Ads Conversion Tracking with PayPal on your website, you will need to put a small snippet of HTML code on the page that customers see after they've completed a valuable action on their site. Step 1A: Changing Your Website Conversion Tracking using Google Ads If you still need to implement the global site tag on your website, read Use the global site tag for Google Ads conversion tracking. This article is intended for use after global site tag implementation. ![]() If the source says "Analytics," you're importing data from Google Analytics.Ī PayPal account : please review the PayPal Help Center if you need help with your donation form. You can tell this by looking at the "source" of where your conversions are coming from. In the upper right corner, click the Tools icon, and under "Measurement," click "Conversions." If the source for your conversions says "Website," you're using Google Ads conversions. Make sure you have the following before proceeding to setup conversions in Google Ads with PayPal.Īn Ad Grants and/or Google Ads account: Don't have one yet? Check if you're eligible for an Ad Grants account.Ĭheck whether you are using Google Ads conversions (if so, use Step 1A) or importing from Google Analytics(if so, use Step 1B). To accomplish this, the following steps need to be followed. The conversion tracking code can then be executed with the relevant payment details being used as values. In order to track Donations with PayPal, both the payment details and the customer need to be sent back to [once the transaction is completed on.
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